Artificial intelligence (AI) may conjure up images of highly intelligent and evil robots in science fiction films.  However, in reality, AI is already here and can be put to good use in data-driven organisations.  With machine learning algorithms take care of the resource-intensive and complex work, making analytics that was once near impossible accessible to business users.
Trawling through hundreds of gigabytes of often unstructured information can be a lengthy and resource-intensive process. Machine learning makes this process a lot easier. Rather than rely on data analysts to come up with patterns and predictions based on samples taken from vast reams of diverse data, machine learning can crunch an entire set of big data and use algorithms to come up with accurate and tailored results.

Given the speed that computer programs can crunch data, machine learning offers a fast and efficient way to make sense of data.