Customer Segmentation

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Defining your customer segmentation though advanced analytics will provide a holistic understanding of the traits and attributes that define the different type of customers within your customer base. Your customer base can be divided into distinct groups with common characteristics to help you gain a deeper understanding of the profile of each segment, as well as to uncover the significant similarities and differences between the behaviour and demographics of each segment. The end result is to help inform business planning and marketing decisions to improve overall business performance and ROI of your marketing.

Armed with insights gained from segmentation analytics, you can create advertising and promotional plans, support product development and pricing initiatives, and develop tailored customer contact practices that will improve your customers’ experience and result in greater ROI from each segment. Improving your Customer Relationship Management and optimising your CRM strategy starts with understanding your customer base.