Multichannel marketing.

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This involves using a combination of indirect and direct communication channels (such as display adverts, websites, direct mail, email campaigns, mobile campaigns and social media). These channels all include a ‘call to action’- preferably to buy your product or service, using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice.

Multichannel marketing is important for the simple reason that you must be able to be where your customers are and to be able to communicate using the channel that customers are most susceptible to. Your customers are everywhere. Not only that but customers who have been touched by multiple touchpoints customers spend three to four times more than single-channel customers do.

Pairview helps businesses overcome some of the key challenges with multichannel marketing.  Here are some of the key challenges that we can help you with:

Targeted messaging

Delivering the right message to the right audience isn’t enough. Pairview can help you understand which messages your customers will be most receptive to regardless of the channel.

Highly choreographed campaigns

Marketers must constantly develop and co-ordinate highly orchestrated touchpoints and micro-campaigns that span multiple channels fluidly, in a way that the customer finds meaningful and trustworthy.

Marketing response attribution

We can help you understand which channels, campaigns or sequence of touchpoints contributed to qualified conversions and sales. Knowing what triggered each response empowers marketers to assess whether or not their marketing efforts are getting the best results.