Our Prescriptive analytics solutions technology can be used to recommend actions based on desired outcomes, taking into account specific scenarios, resources and knowledge of past and current events. This insight can help your organisation make better decisions and have greater control of your business outcomes.
Prescriptive analytics is the next step on the path to insight-based actions. It creates value through synergy with predictive analytics, which analyses data to predict a future outcome. Prescriptive analytics takes that insight to the next level by suggesting the optimal way to handle that future situation. Organisations that can react quickly in dynamic conditions and make superior decisions in uncertain environments gain a strong competitive advantage.